Mind Over Muscle is my signature, practical, business system for personal trainers, coaches and gym owners who are STARTING, STUCK or STAGNANT.
Within a fitness industry of over 350,000 certified personal trainers, I have been thriving and running a multi-7 figure fitness business for decades, on my terms.
Mind Over Muscle is a 4-phase method of how to attract, sign, and manage clients and build a truly successful training business that generates more revenue, in less time.
$375
clients
- How to Cultivate the Best Environment For Results
- Firing and Quitting
- The Art of Reading Clients Quickly
- Optimal Relationships and Interactions
- Sexualization Within the Industry
- Listening Skills
money
- Self Awareness and Finances
- Setting Boundaries
- Choosing Targets for Income
- Closing for Sales
- How to Use Referrals & Subs
- In's and Out's of Bartering
social
- Mindset Around Social Media
- Picking The Platforms to Be On
- Building a Bio That Sells
- Building Your Social Media Page
- Best Posting Practices
- Engaging Your Authentic Voice
business
- How to Build Your Team
- Conquering Imposter Syndrome
- Optimizing Your Training Environment
- Troubleshooting Communication Around Workouts
- Setting Career Expectations
- Using Organization For Best Biz Outcomes
who this is for
this is for you if...
- YOU ARE IN YEAR 1-5 OF YOUR FITNESS BUSINESS.
- YOU HAVE 20 (AND UNDER) ACTIVE CLIENTS, BUT NO TIME FOR ANYTHING ELSE AND DON’T KNOW HOW TO MAXIMIZE WHAT YOU ALREADY HAVE.
- YOU ARE MAKING UNDER $100,000 A YEAR.
- YOU WANT A BLUEPRINT FOR YOUR FITPRO CAREER THAT COVERS EVERY ASPECT IMAGINABLE (AND UNIMAGINABLE) AS YOU LEVEL UP.
- YOU KNOW YOUR TRAINING SKILL, BUT NEED GUARDRAILS AND PROTOCOLS TO CHOOSE THE RIGHT PROJECTS, PEOPLE AND CREATE PROSPERITY WITH EASE.
this is not for you if...
- DON’T WANT CLIENTS
- HAVE NO INTEREST IN COMMUNICATING BETTER ONLINE OR IN PERSON
- WANT A MORE SUPERFICIAL, FLASH IN THE PAN, CAREER, THIS IS NOT FOR YOU
- ARE LAZY AND NOT WILLING
- DON’T WANT A LIFELONG ROADMAP FOR
A GROWING, THRIVING BUSINESS
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